I wore multiple hats in this role and was responsible for developing and executing all promotional campaigns, including recruitment and fundraising. I created graphics for social media and print, shot, edited, and managed short- and long-form video uploads, and did photography of the team. The campaign I led for 2023 recruitment led to a 300% increase in engagement, multiple videos hitting over 20k views, and a record-high attendance at our events. Most importantly, it set a standard for content and branding that persists even after I stepped down.