SIDO x USA Esports
Creating A Compelling System for a Client Collaboration Proposal
Role:
Designer
Project Type:
Branding, Presentation Template
Tools:
Figma, Google Slides
SIDO is an esports research and performance agency that conducts and publishes research on esports athlete performance and partners with other organizations to execute various training programs. Their recent partnership with USA Esports, a nonprofit national representative body for esports in the USA, aims to create a national talent development program.
I designed the brand system for the pitch deck for SIDO's National Development program initiative. I also created the presentation template for handoff to SIDO/USA Esports to edit.
Challenges → Solutions
Translating a Written Proposal into Visual Language
Read the written proposal to build a strong understanding of the initiative
Used keywords, mood boards, and visual references to guide creative direction in the ideation phase
Creating a Visually Appealing Yet Professional System
Iterated through different versions, gathering feedback from stakeholders
Emphasized simple and intentional use of assets over a complex system
Process
Ideation for the branding: I referenced both SIDO and USA Esports branding, the initiative brief, and presentation desing templates on Pinterest.
Color and Exploration Iterating: I shared these with the client for input, and made design tests to help visualize the branding in action.
Design Test 1
Design Test 2: Changed subheader text
In the last iteration of the design system, I switched the pointed paths to a more rounded border like design. I made this decision because I felt like the shapes of the "trails" didn't suit a presentation format and made the slides feel amateur. The flowing rounded shapes suited the needs of the design more, and the client liked this direction as well.
Completed Work
